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A pure, essential shade without reflects but completely luminous. Préférence is the expert in long-lasting luminous colour that offers the latest on-trend fashion shades direct from the salon. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights. Enhanced with a hi-shine elixir and unique colour extending conditioner, your hair is guaranteed to remain luminous for up to 8 weeks.

With colour extender

New Rose Gold Reflects

L'Oreal Paris Preference Permanent Hair Colour 7.23 Dark Rose Gold


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